4 Tips for Identifying the Right Influencers

4 Tips for Identifying the Right Influencers

Almost two years ago, we wrote an article: “The Most Successful Strategy For Influencer Marketing: Test & Invest”. After assessing thousands of influencer collaborations since then, we believe that a test and invest mentality is still the best mindset for brands to have when assembling the influencer roster for their campaigns.

If your brand is just starting with influencer marketing, testing out influencers from a few different verticals can be the best way to find your niche. That being said, not all brands have the ability to test out hundreds of influencers each month. So, in an effort to help brands invest smartly, we have compiled some of our best practices when it comes to identifying the best influencers for your campaign.

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How to increase giveaway ROI by leveraging Instagram Stories

How to increase giveaway ROI by leveraging Instagram Stories

Giveaways are the best way to generate 5-10x more new followers than a normal creator post, so you want to make sure your brand is doing them often. As more brands have started to adopt the strategy, more creativity is required to stand out among the crowd. Luckily, “Instagram Stories” is the perfect tool that innovative brands can leverage to see 5-10x follower growth per influencer collaboration.

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How to leverage Music Festival Season for your next social media campaign

How to leverage Music Festival Season for your next social media campaign

Don’t miss your chance to make a splash this festival season!

Music festival season is fast approaching. These highly promoted and ultra-fun events take social media by storm every year. Make the most out of these “insta-worthy” moments by enlisting influencers to create highly engaging content for your brand!

Take notes from these great brands who killed their Coachella campaigns last year:

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