It’s Finally Here: Get Ready for Shoppable Instagram

It’s Finally Here: Get Ready for Shoppable Instagram

The day many of us have been waiting for has finally arrived. Brands will soon be able to easily upload, tag, and track the sales of their products straight from Instagram with a new feature called Shoppable Instagram. These clickable tags will take consumers to an internal landing page with additional descriptions and purchasing options—all without ever leaving the app.  

For social media and influencer marketing managers, this revolutionary feature will finally provide the opportunity to directly attribute social media’s impact on sales.

Read More

Can unpaid influencer campaigns work?

Can unpaid influencer campaigns work?

Ever wonder how to get into influencer marketing with little to no budget? Well you are not alone. In general, influencer marketing has a reputation for being a steep investment that many brands are not in the position to make during the initial testing phases.

Although at some point, investing in high quality influencers and the tools to streamline a large influencer program is necessary to see long-term, tangible returns, it may possible for some brands to run successful campaigns without the high price tag. Read more to find out how.

Read More

4 Tips for Identifying the Right Influencers

4 Tips for Identifying the Right Influencers

Almost two years ago, we wrote an article: “The Most Successful Strategy For Influencer Marketing: Test & Invest”. After assessing thousands of influencer collaborations since then, we believe that a test and invest mentality is still the best mindset for brands to have when assembling the influencer roster for their campaigns.

If your brand is just starting with influencer marketing, testing out influencers from a few different verticals can be the best way to find your niche. That being said, not all brands have the ability to test out hundreds of influencers each month. So, in an effort to help brands invest smartly, we have compiled some of our best practices when it comes to identifying the best influencers for your campaign.

Read More