How to Succeed at Influencer Marketing

If executed properly, influencer marketing has the ability to drive sales, spread brand awareness, and/or fuel your content engine. We’ve gathered some best practices that all brands should keep in mind when building an influencer marketing program, regardless of your brand’s individual goals, budget, and experience.

Read More
Terilyn WalkerComment
Why Influencer Generated Content is the New UGC

According to a report, 76% of individuals surveyed said they trusted other consumer’s content more than branded content, and 92% of consumers trust recommendations from others.

While UGC can be a great way to generate online buzz and engage with consumers, it’s ability to drive actual conversions is often limited by a brand’s existing popularity. The more fans a brand already has, the more effective it is. But what about new products? Or smaller companies?

That's where influencer marketing comes in.

Read More
What Instagram's Verified Badge Means for Marketers

Many celebrities, professional athletes, and public figures have a verified badge next to their username on instagram. While it may not be the first factor marketers think about when identifying influencers for their campaigns, this little blue check is not to be ignored.

Although influencers who are part of this exclusive club charge a premium for their celebrity, they have access to members only instagram features that can be game changers for your next influencer campaign. Read more to find out what they are.

Read More
It’s Finally Here: Get Ready for Shoppable Instagram

The day many of us have been waiting for has finally arrived. Brands will soon be able to easily upload, tag, and track the sales of their products straight from Instagram with a new feature called Shoppable Instagram. These clickable tags will take consumers to an internal landing page with additional descriptions and purchasing options—all without ever leaving the app.  

For social media and influencer marketing managers, this revolutionary feature will finally provide the opportunity to directly attribute social media’s impact on sales.

Read More