Why Influencer Generated Content is the New UGC

Why Influencer Generated Content is the New UGC

According to a report, 76% of individuals surveyed said they trusted other consumer’s content more than branded content, and 92% of consumers trust recommendations from others.

While UGC can be a great way to generate online buzz and engage with consumers, it’s ability to drive actual conversions is often limited by a brand’s existing popularity. The more fans a brand already has, the more effective it is. But what about new products? Or smaller companies?

That's where influencer marketing comes in.

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Creators: What Are The Chances Of Getting Your Proposal Accepted?

Creators: What Are The Chances Of Getting Your Proposal Accepted?

Kate here, Revfluence's community manager. I still receive concerns from our creators wondering if the reason they’re not getting a response is due to their proposed rates. I understand valuing your content at a reasonable price without scaring off the brand is not an easy task to pull off. After analyzing endless proposals, the way you’re introduced to the campaign plays a significant role on how you should price your sponsored post in order to increase the chances of the proposal being accepted.

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What Instagram's Verified Badge Means for Marketers

What Instagram's Verified Badge Means for Marketers

Many celebrities, professional athletes, and public figures have a verified badge next to their username on instagram. While it may not be the first factor marketers think about when identifying influencers for their campaigns, this little blue check is not to be ignored.

Although influencers who are part of this exclusive club charge a premium for their celebrity, they have access to members only instagram features that can be game changers for your next influencer campaign. Read more to find out what they are.

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