After analyzing hundreds of produced videos, we'll be sharing our learnings in terms of best practices for getting the most views, clicks and sales from each video. First up: should you try to get YouTubers to put the company name in the title of the video? Looks like the answer is no:
- View count vs. projected (No title): -0.2%
- View count vs. projected (Company in title): -22.4%
It's also important to note that the company in the title did not significantly affect the CTR of the video, which is often the main reason to do so.