How to Drive Sales Using Instagram Stories
If you’ve read our post, “How to Make the Most of Instagram Story Features,” you know that one of the biggest benefits of introducing Instagram Stories to your Instagram influencer marketing strategy is its ability to track sales. Before Instagram launched Stories, the only way to include trackable links was in an influencer’s profile bio, which oftentimes is overlooked.
Instagram solved this problem by introducing Stories, which gives accounts with over 10k followers the ability to include clickable links in their stories, allowing viewers to go directly from watching a story to a specific landing page of your choice.
Here, we’ll provide you with a guide on how to drive and track sales through Instagram Stories.
1. Create a unique bit.ly link for each influencer.
Choose a landing page that you want to redirect the influencer’s audience to, and create a unique code to identify the influencer.
The influencer will be able to link that specific page to their IG Story.
To give followers more incentive to buy your product, offer a discount code that the influencer can include in their post.
2. Include a specific Call to Action.
Ensure that the influencer’s call to action is to “swipe up to shop.” When someone swipes up, they will automatically be directed to shop for a specific product or service.
If you have made a coupon code for the influencer, make sure the influencer clearly mentions the code in their IG story.
3. Ensure that the story is compelling and exciting!
Instagram Stories should be fun, and provide a natural and authentic look at your brand.
4. Use a tool to track the sales.
Make sure you’re able to track all the traffic that results from each Instagram Story. You can use a tool like Revfluence to track the sales that result from each post.
5. Reinvest in the influencers who drive the most sales.
You can create lasting partnerships with your top performing influencers. Ask them to post stories for future product launches, sales, events, and more.
How to apply this information now:
Identify influencers with over 10,000 followers who are a fit for your brand's next campaign
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