Two years ago, Lindsey packed her small suitcase and made the move across the country from Washington DC to San Francisco. She is now recognized as a fashion and lifestyle blogger, @seamless.sea. Lindsey's passion for vintage and free flowing pieces, local coffee shops and anything environmentally aesthetic shines throughout her feed. The local blogger was kind enough to stop by the office for us to pick her brain on how she stays balanced and humbled with her followers and collaborations.
How did you start?
I started about two years ago, I was a stylist at Nordstrom. I knew about YouTube but I was too afraid to start with vlogging so I started taking photos and uploading them onto my page. I ended up liking blogging more than vlogging.
Do you have any advice on balancing your work life and blogging life?
For me, personally, I keep blogging as a hobby so I don't burn out. I think of it as a marathon, not a sprint. If I put absolutely everything I have into the blogging when I have a full-time job, I get exhausted. I go at my own pace and remind myself I don't have to reach a certain point by a certain time. It's my own journey, I make it fun, manageable, and something I want to keep doing.
Your content is obviously amazing, did you take any photography classes or were you self-taught?
Majority my blog photos are from me. I have my camera and tripod. My boyfriend at the time knew about it so I kept asking questions and he would let me borrow it. A lot of the times, I had no idea what I was doing and I still don't (note: it doesn't look like it). I know some creators end up relying on their own professional photographers. However, that takes away the power of having to learn by myself. I taught myself as a necessity.
As you continue to grow, how do you stay connected with your followers?
You can't thank every single person who comments on your photo, but I do my best to acknowledge new comments or names I see pop up frequently. If I see a common name or a pointed compliment that's really speaking to me, I acknowledge it. I don't want to give a generic thank you for a generic comment. You don't get engagement unless you go engage on other photos. Every day, I devote some time to comment on other's stuff. That way, I feel like I touch somebody even though I can't go through my whole feed. It's not about just posting pictures, you have to engage to make the post worth it.
Do you think that is how you gain your following in the first place?
Yes, it took a lot of time and of course posting high-quality content. The biggest part is engaging with others, people are interested in you because you're interested in them. Otherwise, you're one of many accounts posting nice pictures.
We notice some creators become removed from their followers as they continue to grow their following, what do you think contributes to that and how do you make sure you’re not one of them?
When you have 50k-100k followers, it is still a manageable number to go around with everyone. I think once you get past a certain threshold, you start to receive more blogging opportunities, your attention goes elsewhere and at the end of the day, it's not towards the engagement. Yes, I do get opportunities but they don't take up all my time. Rest of the time, I'm engaging with followers or people I follow. I feel as you increase, it's hard to keep your focus on the things that made your engagement grow in the first place.
Speaking of opportunities, how do you make sure the brand you’re collaborating with aligns with your feed?
I research what the brand posts on their feed because I'll be tagging them in my photos and I want to make sure we are a good match. I need to make sure their mission matches what I believe in. I also don't take collaborations that won't make sense to my feed, like food unless it's coffee.
I can see it can be hard for many creators when they first start. They get excited when a brand reaches out but you have to remember you're getting it because you have to talk about the brand on your profile.
Lastly, what’s your goal for your followers and do you see yourself doing this forever?
I want to give someone inspiration to try something different. I don't know if I would always be a fashion blogger. I might transition into something else, maybe interior design. I like the visual aspect of it, using this as my creative canvas.
It is easy to get distracted by the endless opportunities being thrown at you as a beauty, lifestyle or fashion content creator. Lindsey’s dedication to genuine collaborations and authentic content is a great reminder for creators who are just getting started to stay true to their passions and to always give thanks to their followers. Stay inspired by following Lindsey as she continues to grow!