[Infographic] How do Facebook Ads Work?

Facebook is hands-down the most powerful and complete ad targeting platform in the world. With over 1.3 billion daily active users, who spend 1,500 minutes scrolling their feed each month. Brands utilizing Facebook Ads have the unmatchable ability to reach a massive online audience. In fact, native ads on Facebook receive double the average CTR of other ad platforms.

So how can your brand get in on the action? The following infographic covers exactly how Facebook Ads work as well as things to keep in mind when successfully running them.