Two years ago, Lindsey packed her small suitcase and made the move across the country from Washington DC to San Francisco. She is now recognized as a fashion and lifestyle blogger, @seamless.sea. Lindsey's passion for vintage and free flowing pieces, local coffee shops and anything environmentally aesthetic shines throughout her feed. The local blogger was kind enough to stop by the office for us to pick her brain on how she stays balanced and humbled with her followers and collaborations.Read More
Happy Valentine’s Day! Love is in the air and we’re head over heels for Hailee Keanna (@haileebobailee). Besides being incredibly gorgeous, the LA based model is shamelessly silly, sweet and leaves you wanting more. Don’t believe us, just ask her 163k followers. Hailee blessed us with her presence to discuss long term relationships, rejection and staying authentic.Read More
The most wonderful time of the year is here! Holiday spirits are high, trees are beautifully decorated, and whether you like it or not, nonstop Christmas music is playing in the background. For many of our creators, the season translates into calendars filled with holiday parties, squeezing in family time, traveling and collaboration mayhem. So we reached out to Alexis and Emily, two amazing influencers from our community, to give us an inside scoop on how they manage to spread holiday cheer while staying on track with their content calendars.Read More
Over a short span of two years, fashion enthusiast, Sabrina Tan, went from posting #ootd ensembles to becoming a phenomenal blogger and social media influencer under the persona of @gypsytan. Her 64k and growing followers turn to her for fashion tips because she effortlessly embodies what it means to be chic and comfortable while living in the often chilly city of Seattle. Her page also explores tips on traveling, beauty, recipes and even interior design. She was kind enough to take a break from slowly dominating the world to discuss her style, building her brand and clearing any misconceptions about the influencer marketing industry!Read More
Agnes Muljadi is a Los Angeles based vegan ballerina running a successful social media profile under @artsyagnes. The amazing dancer captured the hearts of her 140k followers through beautiful ballet inspired content and advocating a cruelty-free lifestyle. Her impressive following, consistent engagement and photogenic skills have attracted over 130 brands to reach out for collaborations and allowed her to successfully launch a popular vegan body oilRead More
In light of the Kardashian's recent run-in with the Federal Trade Commission (FTC), I thought it would be appropriate to give some tips to make sure your posts are legal. In case you don't keep up with the Kardashians, you can check out what happened here.Read More
I put together a list of the top 5 essential tips for mastering a brand collaboration that, if executed, will leave the brand with a lasting impression and make them eager to collaborate again or even refer you to other brands for opportunities!Read More
Whether you’re a beauty guru, foodie expert, or DIY authority, YouTube can be a space not only for endless inspiration, but also a great opportunity to share your expertise and experience with your favorite products. And where there's product, there’s marketing potential. This is where influencer marketing comes in: brands look for the best representatives—and best fit for the company—to introduce their merchandise, and they do this by checking out what kind of quality your channel has. Do videos have optimized titles that viewers will be interested in? Are the videos well produced and thought out? These are all the types of questions top brands will keep in mind when looking for the best match for their product on YouTube. So, we decided to put together a troubleshooting guide to make your videos really shine.
Here’s our list of troubleshooting tips:
1. Lighting is a make-or-break. There are few things more agonizing than squinting through a dark or dimly lit video—especially when you’re trying to learn more about a product. If you're not in a place to invest in some lighting equipment for your video space yet, then make sure the room where you film your reviews is well lit. Lots of natural light will make your videos look clean and fresh, but if you don't have any big windows then be sure your overhead lights are bright and not too yellow.
2. Make it snappy. Take advantage of the basic editing tools that YouTube provides: in particular, keep your clips short if you’re recording yourself giving the review. If you catch yourself pausing, or punctuating a lot with “uhms” or “ahs,” you’ll probably want to trim those out for a more polished review. You can also have fun with these cuts for a playful tone to your videos with sound effects (Just don't go overboard!). We personally think that Christen Dominique is a total pro at making her cuts quick, clean, and natural in her beauty videos. Take notes, friends.
3. Sound check (1, 2…) This is also a must, up there with what we said about lighting earlier. Don't be shy, speak up for the camera! If you are normally soft spoken, be aware of it and compensate by raising your volume a little more than usual, or changing the microphone settings on your camera or computer. If brands and viewers have to seriously crank the volume and still struggle to hear you, it might be time to make some of these changes.
4. Tidy up the frame. It can be easy to ignore your background when working on your own video, but your viewers can be pretty perceptive as to what's going on behind you. Above, Christen shares that she's actually in her bedroom but has put up the blue paper backdrop behind her. Smart! The last thing you want are objects cluttering up the background and drawing the focus away from you. Worse yet, drawing attention to your messy room! A simple backdrop will absolutely ensure you'll be taking all the spotlight within your frame.
5. Work your SEO. Search Engine Optimization. What does that mean for your YouTube? It means instead of titling your video something arbitrary like "My Hair Feels So Great" try adding an action or answer to a question searchers might have, such as "How To Get Effortless Soft Hair," or "My Review of [Brand's Hair Product] for Soft Hair" .... You get our point. Also a pro-tip: place text over your video thumbnail with a part of your title or a short caption about its content. Check out celeb Marianna Hewitt's channel for ideas.
6. How you present product is important. If you're reviewing a beauty product, whether it's in a bottle, a jar, or on a palette, be sure to give your viewers a good look at it. Focus up the item close to your camera, show how you used it, talk about how it smells, anything that will give your subs a better understanding and feel for the product from your description. A similar guideline goes for any other type of product: this may sound obvious, but do give a heartfelt opinion and comment (beyond "This is great!").
7. Be yourself :) Our final piece of advice, YouTube was made for creators to express themselves and share experiences with others, so be true to you! Have fun with your videos and it will show. YouTube is home to some of the most passionate creators and the most loyal followings, where people find new communities and connections. And we're all about that.