Calculating How Much YouTube Brand Ambassadors Are Worth
In the first 3 months since our launch on YouTube, we’ve now run several hundred videos for brands in everything from beauty, fashion, lifestyle, sports/fitness to app downloads. For many e-commerce brands, the “a-ha” moment has come from the fact that, not only can this be a great way to drive awareness about your products, but an amazing performance marketing channel for driving new customers and traffic.
How much traffic? Check out our marketing budget calculator to see for yourself.
One of our clients is Cladwell, an e-commerce shopping solution for finding the right clothes for men based on a series of attributes. Basically, they teach men how to dress better (who doesn’t need that!).
Their first round of videos resulted in over 80,000 video impressions and, best of all, over 7,000 visits to the Cladwell homepage. Their videos had average CTR over 10%! Better yet, all of these were targeted shoppers of men’s products who followed these YouTubers for their opinions on lifestyle and fashion. Here are a few examples:
Next up: The 3 keys for maximizing CTR on a YouTube video.