If executed properly, influencer marketing has the ability to drive sales, spread brand awareness, and/or fuel your content engine. We’ve gathered some best practices that all brands should keep in mind when building an influencer marketing program, regardless of your brand’s individual goals, budget, and experience.
New Snapchat Ads capabilities such as customized audiences, bulk creation, and power reporting mean that Snapchat may finally provide brands with the tools they need to reach Snapchat’s over 166 million daily users. But do Snapchat’s new self-serve Ads products have what it takes to compete with Facebook?
Creators and influencers will now have the ability to tag brands in their Facebook posts and brands can allocate advertising budget towards promoting such posts. Read more to find out why this is significant
While UGC can be a great way to generate online buzz and engage with consumers, it’s ability to drive actual conversions is often limited by a brand’s existing popularity. The more fans a brand already has, the more effective it is. But what about new products? Or smaller companies?
That's where influencer marketing comes in.
Kate here, Revfluence's community manager. I still receive concerns from our creators wondering if the reason they’re not getting a response is due to their proposed rates. I understand valuing your content at a reasonable price without scaring off the brand is not an easy task to pull off. After analyzing endless proposals, the way you’re introduced to the campaign plays a significant role on how you should price your sponsored post in order to increase the chances of the proposal being accepted.
Many celebrities, professional athletes, and public figures have a verified badge next to their username on instagram. While it may not be the first factor marketers think about when identifying influencers for their campaigns, this little blue check is not to be ignored.
Although influencers who are part of this exclusive club charge a premium for their celebrity, they have access to members only instagram features that can be game changers for your next influencer campaign. Read more to find out what they are.
What To Pay For a Sponsored Instagram Post
With hundreds of thousands of data points, we've analyzed our data to show you how much to pay Instagram influencers based on factors like content quality, age, and more.
The State of Instagram Influencer Marketing
This report uses data from a Revfluence study on the most iconic influencer platform, Instagram, to reveal insights about the maturing influencer marketing industry.
7 Steps to Negotiating With Influencers
Knowing how much to pay for an influencer collaboration remains one of the biggest mysteries for marketers today. Get our free guide and learn actionable steps to cultivalte long term relationships and get the best price for your brand.