It is safe to say 2016 was one hell of a rollercoaster. Whether it be new thrills for some or unexpected turns for others, all of that is in the past now. With eyes ahead to the new year, we brought in minimalistic creator @alyssa.lenore to ease us into 2017.
Alyssa started her page, Styled & Smitten, displaying her infatuation for fashion, beauty and travels. Although she has always been the creative type, her studies in interior design helped define the necessary skills to keep her content aesthetically tied together. Alyssa embraces simplicity and elegance by sticking with monochromatic tones, perfectly aligned product placement, and easy to digest content. In three short years, she gained notice from 65k followers and worked with notable brands such as: La Mer, Shiseido, CalPak and multiple NYC hotels. Before jetting off to her next destination, Alyssa was sweet enough to share her thoughts on new year resolutions, trends, maintaining relationships and influencer marketing.
1. Now that it is 2017, what are you most excited for? Any exciting plans?
It's my first time beginning a year as a college graduate and full-time blogger. I'm looking forward to continuing to build my brand and also travel a lot more! I've got some trips lined up for 2017 and I'm definitely the most excited to get lost in new cities and countries.
2. Of course, what are some your New Year's Resolutions ?
I'm trying to be healthier, going to the gym more as well as spend more time with family. As for my professional resolutions, I want to be able to travel more for work and discover more brands that my followers will love.
3. Any trends you’re hoping will stay in 2016? Any new ones you can see coming this year?
I'd love for exaggerated sleeves to continue into the new year, but even if they don't, I'd still wear them any chance I can. I've also loved the comeback of off-the-shoulder tops and the camel and dusty rose tones as well.
4. What are some brands you would love to work with again in 2017 and why? What helps you determine which brand to build long lasting relationships with?
I've worked with so many amazing brands in 2016 that it would be hard to list them all. One in particular that stands out is Martini & Rossi just because I was able to fly out to Italy with my boyfriend with the company. It was such an unforgettable and humbling experience. When the brand cares about you as a person and doesn't just rush you to meet their deadline, that helps me feel like we could build a solid relationship. It's also really great meeting people from the brand and I love it when you can just feel the love for the company through the people that work there.
5. Was there ever a time you found yourself not too thrilled about a product from a brand you were working? If so, how did you decide to move forward?
I stick with my gut and make sure that any brands that I work with are brands that I actually believe in and love. I never want to promote anything that isn't a good fit for me.
6. As social media continues to be saturated with sponsored content, how do you ensure that your thoughts are your own to your followers?
I've never written or posted about anything that I don't believe in. I think that's something that really resonates with my followers and it shows through engagement. As over-saturated as social media can get, the honest voices still stand out and the followers can see that.
7. How do you think influencer marketing will change or evolve in 2017?
I believe that more brands will see the power of social media and realize that it'll be a great opportunity for growth on both ends. Brands will realize that working with influencers is a great way to reach their target market due to our relatability and the seamless way we fit products into our everyday lives. Through Instagram and other social media platforms, influencers reach a wide range of people from all over the world, so it's definitely something that will continue to show brands why influencer marketing is the way to go. With the world so connected through social media apps, there's no easier and better way to get exposure and reach so many different parts of the world in a matter of seconds.
Next time you’re in New York at a local coffee shop, keep an eye out for the young creator. She is likely working away at her laptop, posting the latest #ootd or travel vlogs. Definitely make sure to congratulate the graduate and keep an eye out on her social platforms as she continues to grow in 2017!