Almost two years ago, we wrote an article: “The Most Successful Strategy For Influencer Marketing: Test & Invest”. After assessing thousands of influencer collaborations since then, we believe that a test and invest mentality is still the best mindset for brands to have when assembling the influencer roster for their campaigns.
If your brand is just starting with influencer marketing, testing out influencers from a few different verticals can be the best way to find your niche. That being said, not all brands have the ability to test out hundreds of influencers each month. So, in an effort to help brands invest smartly, we have compiled some of our best practices when it comes to identifying the best influencers for your campaign.Read More