Quick Stats: Want your videos to get more views? Don't have your company name in the title

After analyzing hundreds of produced videos, we'll be sharing our learnings in terms of best practices for getting the most views, clicks and sales from each video. First up: should you try to get YouTubers to put the company name in the title of the video?  Looks like the answer is no:

  • View count vs. projected (No title): -0.2%
  • View count vs. projected (Company in title): -22.4%

It's also important to note that the company in the title did not significantly affect the CTR of the video, which is often the main reason to do so.